SMART Technologies

• Problem Statement: SMART has been represented in Nigeria for over a decade but has not achieved proper traction in creating a sustainable business ecosystem.
• TDC Response: TDC has established a value-added partnership (VAP) to drive SMART’s business development efforts in Nigeria. The organization is tasked with creating an effective and efficient supply chain by recruiting, training and supporting distributors and resellers and providing marketing support to the channel. The VAP is building critical relationships with decision-makers in the relevant regulatory and executive organs of Nigeria.
• Status: VAP has participated, and facilitated the participation of decision-makers and influencers, in several key marketing events in Nigeria and overseas. The value-added partner organization is rapidly attaining trusted adviser status in relevant ministries. Excellent relationships have been built with a prospective pipeline of over 5000 boards. The VAP has also introduced the SMART interactive whiteboards to over 40 schools, universities and churches in Nigeria.